Jeans for Genes at the 5k!

A huge well done and thank you to everyone who took part in the 2011 Adidas Women’s 5k Challenge on Sunday in aid of Jeans for Genes. And a BIG thank you to… Read More →

Working it!

This is a perfect look for when you need your jeans, and your new Jeans for Genes tee to look super smart for the office. Donna recommends that you go for a classic look with… Read More →

Make a style statement in the Jeans for Genes T-shirt

Jeans for Genes patron DONNA IDA is a self-confessed denim devotee and lifelong jeans addict with dedicated denim boutiques across London. For the rest of the week Donna will personally style the new Jeans for Genes… Read More →